Why Should I Work With a U.S. Trademark Attorney in New Jersey?

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While you can undergo the trademark process alone, it is not always recommended to do so. Rather, it can be extremely beneficial to work with a U.S. trademark attorney who is well versed in the process and the laws that surround it. Continue reading to discover how a proficient New Jersey trademark lawyer at Ingber Law Firm can be of service to you.

What is a trademark?

If your business depends upon an identifying aspect to distinguish your product from that of another competitor, a trademark will be necessary. Put simply, a trademark is a name, word, sound, symbol, or device that is used to distinguish your product from that of another competitor. The purpose of a trademark is to prevent a consumer from confusing your brand with that of another competitor.

Why do I need a trademark attorney to represent me?

The trademark process tends to run similarly for everyone once the proper trademark application is prepared and filed. Nevertheless, it is still best to work with a trademark attorney to ensure that you satisfy all the legal standards of the U.S. Patent and Trademark Office (USPTO).

Your need for an attorney is greater under certain circumstances. For instance, if you are a foreign-domiciled trademark applicant, registrant, or party to Trademark Trial and Appeal Board proceedings, you will need to be represented by a U.S.-licensed attorney.

Regardless, the process can be complicated, and it is highly recommended that you retain the help of a U.S. trademark attorney.

How will a trademark attorney benefit me?

An attorney will be of benefit for you in a number of ways. Just some of many examples are shared below:

  • An attorney can provide you with helpful legal advice for your case.
  • An attorney can conduct a trademark clearance search on your behalf.
  • An attorney can help you enforce and maintain your trademark rights.
  • An attorney can represent you at the USPTO’s Trademark Trial and Appeal Board.

With all this considered, if you are ready to kickstart the trademark application process, you should not have to take another step without reaching out to a talented Essex County, New Jersey intellectual property lawyer.


Whether you’re looking to register a copyright or trademark, are facing a dispute, or otherwise require the assistance of an experienced New Jersey intellectual property lawyer, you’re in the right place. Contact Ingber Law Firm today to schedule your initial consultation with our skilled and dedicated legal team.