Trademarks and Unfair Competition
Trademarks allow consumers to recognize a particular company as the source of particular products and services that they trust. Practically anything is capable of functioning as a trademark, including a word, a phrase (Mcdonald's corporation "I'm loving it"), a letter or letters (F for pocketbooks), a number or series of numbers (346 for clothing), a pictorial scene, a smell (a fresh fruity fragrance reminiscent of oranges for paint strippers), a sound (the sound of a ringing cash register for notification services that funds have been deposited), a color (pink for insulation), packaging, (a fanciful bottle or label for alcoholic beverages) and product configurations (the shape of a lamp, for example). A trademark gives a business protection against the unauthorized use of the mark. However, to be able to enforce this legal protection a business should always register the trademark with the United States Patent and Trademark Office.
The Ingber Law Firm can assist you with all aspects of federal trademark law in New Jersey including:
If you would like to discuss these or any other intellectual property concerns, we encourage you to contact any of our attorneys
The Ingber Law Firm
374 Millburn Avenue
Millburn, New Jersey 07041